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The Critical Inch

I’m going to make this post short and sweet but with enough gun powder to punch you right in the face. The bottom line is that if you don’t have any idea how you are going to promote your video production company today, you better figure it out. Your competitors are thinking right now about how to make their dreams come true and they might even be reading this post the same time you are.

What are you doing today to move your business forward by that critical inch? Click Here to Continue Reading…

Video-Marketing-Process

The Video Marketing Process

Video marketing plays a huge role in how I promote my company, 6 STRONG MEDIA. In this post, I want to share with you the process I’ve developed that results in several new (and lucrative) leads for video production work.

In the info graphic below, I’ve simplified the process into 4 steps. Take a minute or two to study the graphic before moving on to the explanation of how each step works. Click Here to Continue Reading…

the-magic-question

The Magic Question

It took me years to figure out a full proof way to sell corporate video production services to high level executives. I used to think it was all about the pitch or all about how eloquent my writing was in the form of a brochure or letter. What I realized after a lot of frustration (and money) was that it’s not what you tell these people that makes a difference…it’s first what you ask them, then it’s what you show them. Click Here to Continue Reading…

Party Like a Rock Star

Even though I’m highly motivated to be successful in my video production business and pretty passionate about my craft, I’ve noticed a lot lately that I don’t seem to have the same zest for what I’m doing as I did back before the economic meltdown in 2008 and 2009.

On the passion scale of 1 to 100, I’m at about on 78 right now. Before 2008, I registered in at about 999 on the same scale. I loved what I was doing and was very excited about my progress in business at that point in time.

After wondering for months where my passion had gone and what it would take to get it back…it hit me after seeing several likes from clients, prospects and referral partners on one of the self-promotional videos I posted on my 6 STRONG MEDIA Facebook page earlier this week. Click Here to Continue Reading…

video production business tips - giving presentations to attract clients

Your Mouth Was Made For Talkin’

One of the best ways to demonstrate your expertise while attracting video production customers is to develop a presentation that educates your target market and search for opportunities to speak at local, regional and national meetings or conferences.

Here are a few strategies I’ve picked up over the years that you can use to develop presentations that get results.

Click Here to Continue Reading…

Enthusiasm

Enthusiasm is Contagious

When I first started my business, I thought that to be successful meant to be serious. That when I had the opportunity to talk with a potential client about a video, I needed to take a no-nonsense approach to selling my video production services.

What I learned over time is that not a lot of people want to work with someone who isn’t outwardly excited about their project. Their everyday jobs are dull enough so they most certainly don’t want to hire a creative professional who starts out being boring from the very first meeting.

In this post, I want to explore how your enthusiasm can spread like a wild fire with prospective clients who will open up their wallets just to be able to have you around longer. Click Here to Continue Reading…

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